+92 (42) 99231273 icbc@hcc.edu.pk


November 26-27, 2021

About ICBC 2021

Striving for a Better Normal

ICBC-2021 represents a platform to bring together researchers from around the world in a productive, invigorating, friendly and dynamic environment.

The event is organized by Hailey College of Commerce, University of the Punjab in the beautiful city of Lahore which is famous for its historical heritage and spectacular gardens. The theme of the conference is “Striving for a better normal” which is based on the idea that the economic spectrum in the post-Covid-19 situation requires strategies that would enable world economies to cope up with novel challenges created due to pandemics.

As we are going through the transition process of various waves of Covid-19, the emerging issues related to the health and safety, supply chain, workforce, cash flow, consumer demand, sales, and revenue generation demand greater focus on innovative solutions. This is because we are emerging in a very different world compared to the one before the outbreak.

ICBC-2021 invites the submission of research papers and abstracts. The conference will provide an opportunity to the researchers academicians, industrialists, and corporate managers to internationally share their research to outline a practical approach for resolving issues of Post-Covid19 business scenarios.

The ICBC-2021 features Physical Participation Poster Competition, and Virtual Participation Further, a tour of Lahore city will be arranged.

All full paper submissions will be peer- reviewed and evaluated based on originality, research depth, accuracy and relevance to conference themes and topics.

Call for Papers

Publication Opportunity

Fee Structure

HCC Students: 2000/- PKR

Local Participants: 3000/- PKR

Attendee Registration: 1000/- PKR

International Participants: 100/- USD

Pre-Conference Workshop: 500/-PKR

Important Dates

Full Paper/Abstract Submission Deadline: November 08, 2021

Notification of Acceptance/Rejection: Within 7 Days

Early Bird Registration (20% off): November 05, 2021

Last Date for Payment: November 10, 2021

Account Details for Payment

Branch Code: 2045

Account No.: 4002458055

Swift Code: NBPAPKKAA02L

Bank: National Bank of Pakistan

IBAN: PK51NBPA2045004002458055

Account Title: Principal Hailey College of Commerce

The ICBC-2021 invites full papers or abstracts of impactful and conceptual research work. The conference aims (but not restricted) to focus on the following research areas:


  • Pandemic: Lessons and Takeaways Going Forward
  • Digitalization and Industrial Revolution 4.0
  • Sustainable Development Goals
  • Going Green
  • Islamic Banking and Finance
  • Hospitality and Tourism
  • Occupational Health and Safety
  • Taxation Practices and Challenges
  • Accounting Practices and Challenges
  • Financial Regulation and Supervision
  • Insurance and Risk Management
  • Entrepreneurship
  • Small and Medium Enterprises
  • Contemporary Marketing Practices
  • Contemporary Business Environment
  • Human Resource and Strategic Management
  • Machine Learning for Business Research
  • Audit and Assurance
  • Behavioral Finance
  • Technology and Innovation
  • Organizational Psychology
  • Fintech and Regtech
  • Cryptocurrency and Blockchain Technology
  • Supply Chain and Total Quality Management
  • Business Education and Financial Literacy
  • Economic Development and Financial Inclusion
  • Corporate and Microfinance
  • Ethics and Corporate Social Responsibility
  • Economic and Political Issues
  • Techniques and Challenges in Business Research
  • Project and Operations Management
  • E-commerce
  • Corporate Governance
  • Virtual Reality in Emerging Economy

conference agenda

day 1 agenda

Friday, November 26, 2021


Registration and Guidance of Participants

8:00AM - 8:30AM


Guests Seating

08:30AM - 09:00AM


Opening Note

09:00AM - 09:20AM

by (Conference Chair) Prof. Zulfiqar Bowra


Plenary Speech

09:20AM - 09:40AM

by Prof. Dr. Jo-Ann Rolle, Medgar Evers College City University of New York USA


Plenary Speech

09:40AM - 10:00AM

Prof. Dr. Byron E. Price, School of Business Medgar Evers College, University of New York, USA


Plenary Speech

10:00AM - 10:20AM

Dr. Wallace Ford, Associate Professor, Medgar Evers College, City University of New York, USA


Plenary Speech

10:20AM - 10:40AM

Veronica N. Udeogalanya, Tenured Professor, Medgar Evers College, City University of New York, USA


Plenary Speech

10:40AM - 11:00AM

Ayşın Paşamehmetoğlu, Associate Professor, Head of Turkish inter-university council, Ozyegin University, Istanbul, Turkey


Plenary Speech

11:00AM - 11:20AM

Chris Bellamy, Professor Emeritus, Editor-in-Chief, International Journal of Maritime Crime & Security, University of Greenwich, United Kingdom


Plenary Speech

11:20AM - 11:40AM

Minwoo Lee – Assistant Professor, Conrad N. Hilton College of Hotel and restaurant management, University of Houston, Texas


Plenary Speech

11:40AM - 12:00PM

Professor David Rooney – Professor, Macquarie business school, Sydney, Australia


Plenary Speech

12:000M - 12:20PM

Jamie Lyon, Head of Business Management, ACCA


Group Photograph and Bonding

12:20PM - 01:00PM



01:00PM - 01:30PM


Session 1-9

01:30PM - 02:30PM

Parallel Sessions under Conference Tracks


Tea Break

02:30PM - 03:00PM


Poster Presentation

03:00PM - 04:40PM

day 2 agenda

Saturday, November 27, 2021



10:00AM - 12:00PM

GOT and problems of Phds


Parallel workshops on data analysis

01:00PM - 04:00PM

Qualitative research
Quantitative research


Registration & Guest Seating

04:00PM - 04:10PM



04:10PM - 04:20PM


Video Highlights of 2 Days

04:20PM - 04:30PM


Presentation of Awards & Certificates

04:30PM - 04:50PM


Vote of Thanks

04:50PM - 05:00PM


Photo Session

05:00PM - 05:10PM


Networking & Dinner

05:10PM - 07:00PM


Thursday, November 25, 2021


Panel Discussion (Topic: Research Culture in Pakistani Universities; Issues and Solutions)

10:00AM - 12:00PM

Dr. Khalid Mahmood (Prof & Dean, Faculty of Information and Media Studies, University of the Punjab)

Dr. Rubina Zakir (Prof. & Director of Institute of Social and Cultural Studies at University of the Punjab)

Dr. Athar Azeem (Prof. & Dean, Faculty of Management and Administrative Sciences, University of Sialkot)

Dr. Shazia Nauman (Prof. of Project Management,  Riphah International University, Lahore)


Workshop on Qualitative Data Analysis Using NVIVO

01:00PM - 05:00PM

by Assoc. Prof Dr. Rab Nawaz Lodhi (University of Central Punjab)


Workshop on Quantitative Data Analysis

01:00PM - 05:00PM

by Dr. Ghulam Abid (Kinnaird College for Women University, Lahore)

Our Speakers


Jo-Ann Rolle


Byron E. Price

Associate Professor

Wallace Ford

Tenured Professor

Veronica N. Udeogalanya

Associate Professor

Ayşın Paşamehmetoğlu

Professor Emeritus

Chris Bellamy

Assistant Professor

Minwoo Lee


Professor David Rooney

Head of Business Management

Jamie Lyon

Don’t Miss This Amazing Conference and Opportunities!

register now

Event Sponsors Special thanks